Priya PatelTLDR: Getsafe, a leading European neo-insurer, has acquired deineStudienfinanzierung, Germany’s top digital platform for student loans. This acquisition demonstrates Getsafe’s commitment to guiding young people as they plan for their futures and strengthens its direct-to-consumer approach. While traditional insurers rely on brokers for customer acquisition, Getsafe focuses on building its own customer access and relationships. The acquisition of deineStudienfinanzierung, which has helped over 200,000 students receive €1 billion in study financing since its launch in 2018, will add to Getsafe’s comprehensive financial solutions for its customers. The purchase price was not disclosed.
Europe’s leading neo-insurer, Getsafe, has acquired deineStudienfinanzierung, Germany’s number one digital platform for student loans. This acquisition is in line with Getsafe’s direct-to-consumer approach and its focus on guiding young people as they plan for their futures. Unlike traditional insurers, which rely on brokers for customer acquisition, Getsafe aims to build its own customer access and develop a customer relationship before offering insurance products. By acquiring deineStudienfinanzierung, Getsafe gains a partner with the trust and access of its target customers and the ability to accompany them from university to their entry into the workplace.
DeineStudienfinanzierung, founded in 2018, is a pioneer and market leader in digital student loans in Germany. It has helped over 200,000 students receive over €1 billion in study financing. The platform will continue to operate as a standalone business within the Getsafe ecosystem. The acquisition of deineStudienfinanzierung is a significant milestone for Getsafe, consolidating its position as an innovative insurtech dedicated to improving the financial well-being of individuals. This acquisition comes shortly after Getsafe acquired the German business of French insurtech Luko.
Christian Wiens, founder and CEO of Getsafe, explains that traditional insurers face structural problems when it comes to customer acquisition, as they rely on brokers. This creates cost pressure, hampers innovation, and conflicts with Gen Z’s buying behavior. Wiens notes that most of Getsafe’s customers are first-time insurance buyers and emphasizes the importance of building customer relationships before they consider insurance products. The acquisition of deineStudienfinanzierung gives Getsafe access to a partner that has earned the trust of young customers and is uniquely positioned to support them through their transition from university to the workplace.
Bastian Krautwald, Founder and CEO of deineStudienfinanzierung, shares the vision of making products accessible and understandable for young people in industries that are often undigitized. He highlights the compatibility and shared dedication to empowering students that Getsafe and deineStudienfinanzierung have as they operate in these industries. Krautwald will continue in his role and bring his expertise and passion to the Getsafe team.
During its previous funding rounds, deineStudienfinanzierung raised €5 million from investors, including EQT Ventures and 468 Capital. The purchase price of the acquisition was not disclosed.
